07. Advertisement and the Dissemination of Globalization. اشتہار بازی اور عالمگیریت کا فروغ

Author(s) : Muhammad Abbas. محمد عباس

Abstract:

Globalization is the order of the day in almost every literary and intellectual discussion all across the board. In the name of Globalization, the third world is being made subservient to the advanced nations. Advertisement paves the way in this regard. Keeping the trend in view, in this article, it has been analyzed that how advertisement marks its impact on the masses and try to make them transnational by disengaging them only from their own cultural roots and how far this manipulation of the public proves successful.